In the business of impact.
The Ask
Thrive was founded on a vision: they believed that through revenue-sharing with farmers, they could create a more sustainable and transparent supply chain, improving the livelihood of their farmers and the quality of their coffee. It worked—for years, they’ve been supplying coffee to b2b partners across the country. Now, as they began considering expansion, Thrive came to us to help them develop a consumer-facing messaging platform and experience for their flagship store.
The Solution
Beginning with their website, we worked to re-launch the brand with a more accessible and digestible message. The goal was to make average coffee drinkers like you and me feel more directly connected with the producers and farmers behind their coffee, empowering consumers with knowledge about the process and making them aware of the positive impact behind their purchasing decisions. At the same time, we sought to establish Thrive Coffee as a quality product, so that consumers would seek out Thrive because it tasted good, too.
What I did…
BRAND STRATEGY, MESSAGING, ACCOUNT MANAGEMENT, CONCEPT DEVELOPMENT
Design credit: Brand Bureau
Design credit: Brand Bureau
Developed consumer-facing messaging guidelines and re--launched their website.
While Thrive had been growing their business for some time in the b2b space, they needed a new website that would prioritize consumer communications and also house their e-commerce business.
Working alongside graphic designers, we created a narrative and site architecture to help people learn about and fall in love with Thrive Farmers.
Design credit: Brand Bureau
Design credit: Brand Bureau
Collaborated on the identity and packaging concept.
We collaborated with the graphic design team to help extend Thrive Farmers’ existing identity across their expanding packaging system.
Since they were launching multiple new SKUs at different tiers and price-points, the challenge was to create a system that was easy to both recognize and customize.