A journey from soil to sip.
The Ask
As owners and operators of a working farm in Brazil, Nobletree sought to create a brand that celebrates transparency and connectivity between their coffee and their customers.
They asked us to help them showcase the natural and man-made processes that bring beans to cup, while establishing their coffee as a quality product capable of competing within a saturated local market.
The Solution
We created a messaging strategy that helped the brand tell their story artfully—a unique journey from soil to sip. While our partner agency, AvroKO, was shaping their first store experience at One World Trade Center to embody rustic-modern polish, we developed a narrative and visual identity that spoke to the brand’s authentic roots and global stewardship.
The idea was to complement a minimalist spatial design with a brand world that felt rich and earthy.
What I did…
BRAND STRATEGY, MESSAGING, CONCEPT DEVELOPMENT
Photo credit: Garrett Rowland; Design credit: Brand Bureau
Developed the brand narrative.
We worked closely with our client to create consumer-facing messaging that brought the Nobletree narrative to the forefront.
Design credit: Brand Bureau
Helped to inspire the identity and graphic language.
We used the messaging foundation to inspire the graphic language.
Design credit: Brand Bureau