Frame their shine
The Idea
Position Jonas Paul as the only kids’ prescription eyewear brand that actually understands what kids really need.
The Ask
The Insight
For parents, finding the right pair of kids’ glasses comes with so many practical and emotional concerns. Their kids, on the other hand, are singularly focused on finding the pair that best expresses their “style.”
The Strategy
Build a brand that’s as much for parents as it is for kids—celebrating the functional benefits of the product, while making kids’ personalities the center of attention.
What I Worked On
Brand Strategy | Messaging | Digital Experience | Copy
