Homebase for the urban explorer
The Idea
Make 200 sq ft hotel rooms feel aspirational, while competing for Airbnb’s rising urban market share.
The Ask
The Insight
For millennial travelers, the insider’s experience is the ultimate luxury.
The Strategy
Create highly considered personal spaces and always-on social spaces that invite the city in—replete with cultural programming, local partnerships, and luxe finishes.
What I Worked On
Brand Strategy | Experience Strategy | Naming | Messaging | Copy | Art Direction
