Balance for bold minds
The Idea
Educate consumers on the potent power of Stasis’ proprietary nootropic supplement to assuage the downsides of taking a daily stimulant and help stimulant users live their best lives.
The Ask
The Insight
Stimulants can help people who need them channel unfocused energy in the right direction. But they come with major downsides. From insomnia to jitters to mood swings, dealing with the after-effects can feel like a constant battle.
The Strategy
Embrace stimulants—and stimulant users—with open arms, creating a stigma-crushing brand that helps people see the win/win side of ADHD and its care.
What I Worked On
Brand Strategy | Messaging | Digital Experience | Copy