Grubs make the world go ‘round.
The Idea
Help a chicken feed startup on a mission to save the environment introduce grub-based pet food products for dogs, cats, and more.
The Ask
The Insight
Pet parents want to make smart, sustainable choices for the future, but they’re often so preoccupied with their pets’ day-to-day needs, they end up making compromises at the expense of the bigger picture.
The Strategy
Celebrate the impressive power of grubs to do it all, balancing save-the-planet messaging with BIG love for furry—and feathered—friends.
What I Worked On
Brand Strategy | Messaging | Digital Experience | Copy
