See the stroke of brilliance
The Idea
Help a longstanding NYC/LA based venture capital firm with a history of playing it safe tell a stand-apart story about industry disruption.
The Ask
The Insight
In today’s constantly changing cultural climate, founders need more than a great idea to succeed—they need one that truly moves people right now. They also need a partner that “gets it.”
The Strategy
Create a brand that feels at once smart and culturally enlightened—and actually explain why having urban epicenter roots matters.
What I Worked On
Brand Strategy | Messaging | Digital Experience | Copy
