The quintessential American road trip
The Idea
Turn a rundown motel in little known Calistoga into a fresh alternative for the young, Napa weekender.
The Ask
The Insight
Nostalgia for a simpler time in our lives is its own form of indulgence.
The Strategy
Forego extravagance for simplicity, clean lines, and a playful hint of midcentury Americana to set ourselves apart from the stuffy wine country stalwarts.
What I Worked On
Positioning | Creative Concept | Naming | Messaging
