Tucked away in a book
The Idea
Help a big box brand feel relevant in small communities, driving return traffic in a moment when bookstores are just struggling to survive.
The Ask
The Insight
For book lovers, bookstores aren’t just places to buy books. They’re safe havens. They’re where you go to escape, slow down, and immerse.
The Strategy
Turn the quick-stop bookstore coffee shop into the coziest book-nook cafe, with elevated bites, room for friends to sit and chat, and the slowdown mindset needed to escape into a book.
What I Worked On
Positioning | Creative Concept | Experience Strategy | Wayfinding & Styling
